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Philofaxy Meet Up Southern California - July 13, 2013

This post is long overdue. Better late than never!
**This is going to be a picture heavy post**

There couldn't have been a better place to meet with planner gals and have a tea party with a side of FILFOAX!!!
This meet up was held on Saturday, July 13, 2013.

First, we all met at the Tea Rose Garden
Located at 28 S. Raymond Ave. Pasadena, CA 91105
from 11:00am - 2:00pm

In case you are wondering what we had to eat, this was our menu.
2 types of sandwiches: Cucumber and Chicken Almond
2 types of scones: Mocha and Cranberry Orange
2 types of teas: Iced Peach Black Tea and Hot Earl Grey Tea

I ran 30 minutes late! I greatly apologize to everyone who patiently waited for me.
I did bring my oldest daughter with me. She was excited to show off her Personal Fuchsia Apex Filofax.
I also brought with me, my sister-in-law, Sarah, who flew in from Sunnyvale, who I've also enabled to use a Filofax. She brought along with her, the Pocket Teal Baroque. I brought with me as much as I could, 8 in all.

Everyone had saved the head of the table for me. We started off going around the table introducing ourselves and sharing where we were from.

As we had our brunch, I mostly chatted about the Filofax organisers, doing comparisons, sharing each others dividers, and how each person uses theirs. Karen shared her Personal Raspberry Chameleon from 1989-90. It had the raspberry colored rings to match the organiser, and the leather was much different to Jeannie's more recent Black Chameleon. Karen also brought her A5 Red Balmoral which doesn't have the full length pocket as some other Balmorals do. We were also fortunate enough to have so many different colored Maldens in Orche, Purple, Grey, Crimson.

Then, we had to do the infamous, "TOWER OF FILOFAX ORGANISERS"! 
But since we had over 36, we just put them side by side. 
Can you name them all? 

I did give out some special gifts to everyone who attended, as well as some Philofaxy business cards. Jeannie was also kind enough to give everyone a little something special. Thank you Jeannie! I also, received a gift from Clarisa for hosting the meet up! That was very sweet of her to do. 

Next, we headed over to VROMAN'S Bookstore 
located at 695 E. Colorado Blvd. Pasadena, CA 91101

 FILOFAX had exclusively sent VROMAN'S had a first look at the new collections
which came out this year, just for our meet up!
 Some of which included the Sketch, Doodle, Pennybridge, The Original, Calipso, Saffiano, Flex Folio, and some Malden iPad cases.

 As you can see above, we got a look at what the Aqua Malden color will look like.

 My daughter, Jenalyn, who loves Pink as much as I love Purple,
 really wanted to get The Original in Fluoro Pink!

More of what they had in stock! Mini, Pocket, Personal, and A5. 
They even had some of the new collections for sale.

A special thanks to Corie and Waylon for having us. They were very kind and friendly to us. 
FILOFAX also let them have a special giveaway for us, which we all entered in our names into a box for a drawing later that day. I was lucky enough to have won one of three prizes! A Pocket Brown Sketch! 
The other two winners were: 
Clarisa - Pocket Mushroom Aston
Susanne - Stationery set 

Thank you again for having this great giveaway! We had so much fun! 

Next, we all sort of went our separate ways. Some of us followed me to Daiso and ArtBox, but unfortunately didn't find much. We didn't get a chance to visit some of the other stores I wanted to go to. Nonetheless, it was a great opportunity to meet with the people from the Philofaxy community, newbies, veterans, and even those who have yet to get a Filofax! Everyone was very friendly. I am glad to have met you all and I hope everyone enjoyed the day!

Top Left to Right: Susanne, Nathalie, Karen, Karoline, Jeannie, Wendy,
Bottom Left to Right: ME, Mai, Rebecca, Sarah, Jenalyn, Clarisa

They next day, I was in town, and dropped by VROMAN's again! 

This time, I brought my cousin, Jessica, who has been wanting to get her first Filofax. 
So, I brought her over to take a look at some for herself. I also took this opportunity to take some more shots of the new collections. 

 Calipso - Bright Blue, Deep Pink

 Compact Raspberry Pennybridge next to the Compact Deep Pink Calipso

 I wanted to see if I could fit myself into it. I really needed to try it out for myself. Must get the purple one!

 Compact Calipso - Top: Burnt Orange, Bright Blue, Teal, Deep Pink

A camparison of the Aqua Malden color, with the Teal Calipso and the Pocket Aqua Saffiano.
The Aqua Saffiano is very similar in color!

The Original Yellow and Fluoro Pink 
(the picture doesn't do it justice)

Hope to have another Meet Up soon! Possibly more south, around Costa Mesa/ Corona Del Mar around end of August, or early September. I will post more information about future meet ups on my blog or on Philofaxy! 

Stay tuned for next time! 

Watch our video slideshow here! 


  1. Wow, sounds like you all had a great meet up, and so many in attendance! I'm jealous - Filofax has never offered the NYC group anything. The closest we got once was almost having a rep in attendance, but in the end he only offered to answer some questions for us. Glad to hear you all had a great time. :-)

  2. Again, sorry i missed it! Looks like a lovely time with a lovely bunch! :)

  3. I agree with Susan, I'm rather jealous that Filofax was willing/able to provide the new products for you to see in person, surely a good marketing ploy in addition to good PR! Last NYC meetup no one bought any binders but mostly because Sam Flax had nothing particularly appealing on display (although I did spend a good amount of time oggling a black pocket Luxe!)

    Looks like y'all had a good time, wish I could have come too!

  4. HI Jennifer, I finally made it to your blog and want to take the opportunity again to thank you for organizing the meet-up. I had a wonderful time and was so glad to meet people who enjoyed their binders as much as I do. And I was so lucky to win stickers and a nice pen. I know it is already September, but I am just now writing and will be posting pictures of that day on my blog. Stop by at


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