Skip to main content

Filofax Extravaganza at Vroman's Bookstore - January 11, 2014

This wonderful event was held on January 11, 2014 in Pasadena, California at Vroman’s Bookstore, which is the oldest and largest independent bookstore in Southern California, and a well known Filofax retailer.

 Vroman's Bookstore is located at 695 East Colorado Boulevard Pasadena, CA 91101

 We had over 60 people in attendance.

Vroman's was kind enough to offer everyone in attendance some snacks as well as decorate their tables with purple table cloths. They also offered purple chocolate Hershey's kisses! It made me feel right at home!

   On the tables up front, I placed some organisers from my own collection as well as my cousin's, and from the stock at Vroman's bookstore.


First, I did a brief introduction of who I am and what the event is about. Then, I went on to do a very brief overview of the Filofax system since most people there were already familiar with a ring bound planner and/or Filofax.  I covered a few facts about Filofax the company. As well as what Filofax personal organiser can be used for.

 Next, I did an introduction of the different sizes from Mini right up to A5. As well as some leather and non-leather types of organisers.

Then, I talked a little about the many different types of inserts and refills. ( Day per page, Week per page, Week on two pages, Monthly, Yearly ) showing the different types on screen.


I was joined with 4 other Filofax friends of mine who I asked to demonstrate different Filofax techniques and share their experiences with their Filofax personal organiser/s. 

 Rebecca Moore Bover shared with us her role as an admin for one of our Filofax groups on Facebook called FiloRAKs ---> Found here:
 She also gave us a glimpse inside her Gillio organiser. You can watch her on YouTube as well:

Here, I explained how to utilize the Filofax planners with style by decorating planner pages with washi tape, stickers, and various other types of stationery products. As well as, where I purchase products to make my planner fun and enjoyable such as Daiso, Target dollar spot, Michael's craft stores, Hobby Lobby, JoAnn's, Staples, and other various office supply stores. I also showed some products which Vroman's bookstore has in stock as well. 

 Then, Karen Massie shares her Vintage Snake Filofax as well as her system with an A5 Purple Malden incorporating her personal, work, teaching, and doctoral studies into that planner!

I also heard from Wendy Van Camp, who is the writer behind No Wasted Ink. She explains her use of her Personal Crimson Malden Filofax for her artisan jewelry business as well as other projects she is working on.

Then, I did a live demonstration on how I decorate my pages and explained the system I use to plan with my Personal Teal Baroque Filofax. 

My last speaker was Karine Tovmassian sharing her thoughts on the science behind analogue planners and creating a life blueprint through a modular system. She talks about modularlization of our lives and how to break out important chunks of life to inventory and track them as opposed to how to plan in your Filofax. Eventually, it's becomes a blueprint for one's life. You can then create tabs out of these chunks. You can read more about her work here--->

Then, I finished off by mentioning my social media outlets, my Blog,  some other important websites to note,, and  

Lastly, we raffled off quite a few prizes!!! 

Some items were donated from FilofaxUSA and brought from their representative who attened the event as well. A few of the items were a Pocket Apex, a Pocket Ruby Deco, a Mini Aqua Chameleon, which also included some Filofax inserts and refills. I also provided up for raffle some Daiso stationery products, and a MUJI checklist stamp. The Filofax representative mentioned that the new product catalog will be out by June 2014. 

The event ended with a meet and greet with some of my loyal followers and members from the Philofaxy and Facebook groups.  I did ask that we move the meet and greet downstairs, but by the time I got downstairs not too many people were left. This was a long (2 hour) event and unfortunately there wasn't enough time for everyone to chit chat and meet everyone, and share eachother's organisers, or make a Filofax tower. Nonetheless, it was a great turn out. I appreciate everyone who stopped by and spent their afternoon with us!

I would like to thank Vroman's Bookstore for hosting this great event, for having me and allowing us to gather in their wonderful store.  A very special thanks to their Pen and Stationery Department Manager, Corie Hiroto, their Assistant Manager, Cara Escobedo, and all the staff who helped out with our event. Again, thank you to FilofaxUSA and FilofaxUK for their collaboration and help to make this event successful. Last but not least, a special thanks to my brother and sister in-law for taking and providing these wonderful photographs of the event! Contact them at

I hope to be able to do another event like this in the future.
It was tons of fun! 


  1. I wish I lived closer so I could go to Vrohmans!!! Looks like you all had so much fun! I am super sad about the new catalog not coming out until June though! LOL

  2. you are amazing.. you know that?

  3. I wish we had something like this in Melbourne. It sounds great :D


Post a Comment